Are you confused about the new Instagram Algorithm? It came as a shock to social media marketers that we will all have to step up our Instagram game to make sure our client’s Instagram posts don’t leave our follower’s feed.
But how do we do that?
First, you will have to make sure all of your Instagram posts for business are engaging, creative and relevant. The more people that engage with your Instagram account, the more your photos will stay in your fan’s feed.
Second, encourage engagement! Follow back, like your fan’s photos and comment regularly. Your followers are more likely to return the favor if you are engaging, as well. Don’t take your followers for granted!
As you create your Instagram community create a strategy that includes hashtags, likes and tags take time to put your fans in the spotlight! You can regram their photos that your brand is tagged in, create collages of multiple photos highlighting your fans and your product or even create short videos to give back. You can also create engagement with contests to encourage your followers to tag your brand in a photo.
The main thing to always remember with Instagram or any social media platform is that the platforms are “SOCIAL,” so be prepared to engage and keep the conversation going.
Do you have any tips or comments that you would like to share about the new Instagram algorithm? Post them here!
